a project of JOBfoundation

 

 

Giving 50 is a MOVEMENT to make the world a better place
with a RULES-BREAKING approach:

by focusing on profit-oriented companies.

 

HOW?

 

Convincing companies that they are GIVING 50 % of their annual profit
to invest making the world a better place!

 

 

 

The SHORT version of the CONCEPT  ↓ go down to see the long version

 

 

1. The PROBLEM

 

Problems

 

A lot of good things have happened in the past, but there are still serious problems in the world!

 

Just think of those few:
  • about 1 billion(!) people are still suffering from hunger,
  • millions of people are still subjected to torture or inhuman treatment,
  • billions of people are struggling with their daily jobs to enable their base living,
  • not to mention our future environmental challenges!

 

 

What can we do to better face these problems?

 
2. The GIVING 50 concept

 

Giving 50

 

Establishing a new type of company:

Such companies voluntarily are GIVING 50 % of their annual profit to non-profit and world-changing activities!

Meaning, year for year, these companies are generating money to heavily INVEST INTO THE WORLD to become a better place!

 

This also increases the power of the people:
Consumers or customers can easily push this movement by choosing Giving 50 companies when making their buying decisions.
And this, in turn, urge other companies to follow.
 
3. The OUTCOME

 

Outcome

 

Just to get an impression of the potential impact of this idea:

 

QUESTION: HOW MANY out of 10 companies from the G7 countries need to apply a Giving 50 concept in order to solely(!) fund1) the achievement of the UN Millennium Development Goals?

 

ANSWER: 1 out of 10!2)

 

The UN Millennium Development Goals are:

  • eradicate extreme poverty and hunger
  • achieve universal primary education
  • promote gender equality and empower women
  • reduce child mortality
  • improve maternal health
  • combat HIV/AIDS, malaria and other diseases
  • ensure environmental sustainability
  • develop a global partnership for development.

 

 

 

The LONG version of the CONCEPT

 

:: 1 :: Why this matters

 

The developed world has achieved a lot of great things: not evaluating its impact here

  • the Internet
  • DNA technologies
  • Nano technologies
  • Health technologies
  • ... and, and, and ...

 

WOW! We can be proud of our record on research and development ... BUT ...

 

 

... but ... how can it be that at the same time:

  • about 1 billion(!) people are suffering from hunger,
  • millions of people are subjected to torture or inhuman treatment,
  • billions of people are struggling with their daily jobs to enable their base living,
  • not to mention our future environmental challenges,
  • ... and, and, and!

 

 

There is something wrong with our economic system!


Wait! Please don't get us wrong! We believe in our economic system. Or let's say, in its core principle: The performance of an individual counts!


Our economic system has achieved a lot of great things. But nowadays, we are experiencing the other side of the coin:

o the rich become richer while the poor become poorer

o and this system is already destablizing whole countries and our social freedom


What if we could keep the good side and modify the bad?

 

Here is how we think we can do that on a voluntary basis.



:: 2 :: The SOLUTION - Simple but effective

 


 

Establishing a new type of company:

a MIXTURE of a For-Profit and a Not-For-Profit acting company!

 

*** Such companies voluntarily are GIVING 50 % of their annual profit
to NON-profit and world-changing activities! ***

 

Meaning, year for year, these companies are generating money

to also INVEST INTO THE WORLD to become a better place!

 


On a personal level, some philanthropists have already begun giving 50 % of personal wealth or income back to society to make the world a better place. See the "Giving Pledge" from Warren Buffet and Melinda & Bill Gates or the commitment of all partners of venture capital firm Andreessen Horowitz.

Incredible!


Giving 50 wants to MOVE GIVING to the COMPANY LEVEL.

This approach additionally enables the customers to take part in giving activities by "selecting" such companies for their buying decision. And this – again – urge other companies to follow!



:: 3 :: Why this will work in the real world


With this "setup" both the entrepreneurs AND society are served well.


1. The ENTREPRENEURS & FOUNDERS – why should they do this?

Let me stress this first:

I believe in entrepreneurs and that they are one of the main factors for increased wealth on earth. And for all the efforts and risks, they fully deserve the outcome of their business activities. Even if this would be millions or billions of dollars. (Note: this does not apply to all business sectors.)


50% of company profit is a huge commitment!

But it's still a business with 50% for-profit.

And this is the most important aspect of the Giving 50 approach:

It's not EITHER OR. It's AND!

Entrepreneurs can do business (try to become rich) AND make the world a better place!


And we all know: money is important, but there is more to life than money!

And if entrepreneurs are doing this to leave an extraordinary social footprint or to boost their marketing, that's fine too, as this makes the world a better place.

Either way it satisfies our desire for a meaningful life!



2. SOCIETY – what could it change?

Below, you will get an impression of how huge the impact of this concept could be:


Question: HOW MANY out of 10 companies from the G7 countries need to apply a Giving 50 concept in order to solely(!) fund1) the achievement of the UN Millennium Development Goals?

The Millennium Development Goals are:

  • eradicate extreme poverty and hunger

  • achieve universal primary education

  • promote gender equality and empower women

  • reduce child mortality

  • improve maternal health

  • combat HIV/AIDS, malaria and other diseases

  • ensure environmental sustainability

  • develop a global partnership for development.


Answer: 1 out of 102) to meet all the above goals!

1) Based on calculated costs for year 2010 which is US$ 152 billions. Source: Jeffrey D. Sachs. The End of Poverty. 2005.

2) Company profits seen on an average basis. 100% is US$ 3,195 billions in profits before taxes. Extrapolated via taxes on profits of G7 countries in year 2008 based on OECD.Stat.Extracts. http://stats.oecd.org


 

 

 

Now ...
just try to imagine what this could become
if more and more companies (entrepreneurs) who care,
adopt this principle.


This would change the game!

 

 

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